How freight brokers find new shippers
Freight brokers find shippers through referrals, lane-based research, import records, industry databases, cold outreach at scale, and — most of the time — by hand, in twenty browser tabs. Each method trades rep hours against list quality, and the reason none of them feels solved is that no general data tool distinguishes a company that ships freight from a company that writes about shipping.
Read itHow to tell if a company actually ships freight
A real shipper owns physical goods and pays to move them. The reliable signals are facilities you can name, products you can picture on a pallet, and shipping described as a cost rather than a service. The unreliable signal is the word "logistics" anywhere on the website.
Read itWho decides which freight broker a company uses?
At a company with a few thousand employees, freight is bought by a VP or Director of Supply Chain. At a company with sixty, the same decision belongs to an Operations Manager, a Plant Manager, or the owner. There is no single title to filter on, and filtering on the senior one returns empty rows across most of the market.
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